BROKERCUT LOGO PACK
===================

The BrokerCut logo is the last frame of the video intro (G, Chart to Logo): the logo mark,
then "BrokerCut" over "FOREX ACADEMY". The spacing and sizes are measured from the video,
so the still logo and the video match.

"BrokerCut logo pack - overview.png" shows every file on the background it is made for.
To rebuild the pack, run tools/make_logo_pack.py (instructions at the top of the script).


WHICH FILE DO I USE?
--------------------
SVG  Master artwork for websites and designers. Scales to any size. Text is outlined,
     so no fonts are needed to open it.
PDF  Vector artwork for printers and print designers (brochures, flyers, banners).
PNG  Ready-made pictures for apps, slides, social media and video editors.
     Most have a transparent background; "-on-white" ones have a white background.

1 Logo (intro G)   The full logo: mark on the left, name on the right.
2 Logo mark        The tile with the three candles, without the name.
                   For app icons, profile pictures, watermarks and favicons.

Colour versions (the same in both folders):
  colour    Main logo, for white or light backgrounds. Use this whenever you can.
  reversed  For navy, dark or photo backgrounds (white name, light-blue tagline).
  on-blue   For brand-blue backgrounds: white tile with blue candles, white name.
  navy      One colour, navy ink. The candles are cut out, so the paper shows through.
  black     One colour, black ink: newspapers, forms, engraving, rubber stamps.
  white     One colour, white: foil, screen print, or on top of any colour or photo.

3 Video
  end-card-1920x1080            Plain white end card, logo exactly where the intro leaves it.
  intro-G-still-1920x1080       The held frame of the intro, with its background.
  shorts-end-card-1080x1920     Vertical end card for Shorts, Reels and TikTok.
  video-corner-logo-480px       Small transparent logo for a video corner.
  youtube-watermark-150 / -300  YouTube Studio > Customisation > Branding > Video watermark.
  youtube-profile-800           YouTube channel picture (fits the round crop).
  youtube-banner-2560x1440      Channel banner. The logo sits inside the 1546 x 423 area
                                that every device shows.
  thumbnail-badge               Logo on a white pill, for the corner of thumbnails.

4 Website
  header-logo.svg (+ @1x/@2x/@3x PNG)   Logo with no margin. Show it about 48 px high.
  favicon.svg / favicon.ico / favicon-16, -32, -48
                                         Browser tab icon. This is a simplified mark (no
                                         wicks, thicker cut) so it stays clear at 16 px.
  apple-touch-icon.png                   180 x 180, iPhone and iPad home screen. iOS rounds
                                         the corners itself, so the image is a full square.
  android-chrome-192 / -512, maskable-icon-512
                                         Android home screen and the web-app manifest.
  og-image-1200x630                      The picture shown when a page link is shared.
  email-signature                        560 px wide; show it at 280 px. White background,
                                         so it still looks right in dark-mode mail apps.

5 Print and brochure
  brochure-cover-A4 / brochure-back-A4   A4 examples (PDF, SVG and a preview PNG) showing
                                         where the logo goes on a brochure: colour logo on
                                         the front, on-blue logo in a blue band on the back.
                                         They have no bleed: a designer adds 3 mm bleed and
                                         crop marks before sending the file to print.
  horizontal / mark PDFs                 The vector logos a printer needs (colour, navy,
                                         black, white), copied here for convenience.

6 Social media
  profile-picture-800        Instagram, LinkedIn, X, Facebook, TikTok (round-crop safe).
  square-post-1080           Square post or announcement.
  story-1080x1920            Story or status.
  linkedin-banner-1584x396, x-header-1500x500, facebook-cover-1640x624
                             Profile banners. The logo is centred, away from the corner
                             where each site places the profile picture.


COLOURS
-------
                 HEX       RGB             CMYK (starting values)
  Brand blue     #1D4ED8   29 78 216       C87 M64 Y0 K15
  Navy           #0B1F44   11 31 68        C84 M54 Y0 K73
  Light blue     #93C5FD   147 197 253     C42 M22 Y0 K1
  White          #FFFFFF   255 255 255     C0 M0 Y0 K0

The CMYK numbers are direct conversions. Ask the printer for a proof and let them match
the blue to the screen colour on their press. The PDFs are in RGB; printers convert them.


FONTS
-----
  "BrokerCut"       Lora Bold
  "FOREX ACADEMY"   Nunito Sans ExtraBold, capitals, wide letter-spacing
Both are free Google Fonts (SIL Open Font License). The logo files do not need them,
because the text is already outlined.


RULES
-----
  Clear space   Leave empty space around the logo of at least a quarter of the mark's
                height on every side.
  Smallest size Full logo 120 px or 30 mm wide. Below 48 px, use the favicon version
                of the mark.
  Do not        stretch or squash the logo, change its colours, add shadows or outlines,
                rotate it, rearrange the mark and the name, retype the name in another
                font, or put the colour logo on a busy photo (use "white" or "reversed").
